Coffee Isn't a London Fog

If you've ever drained a percolator, dropped a used filter, or run the garbage disposal at 11am, you know that in its most basic form, coffee is grit.

You don't need a rainy day or to grip a mug with both hands to know that coffee is both comforting and aesthetically pleasing. The coffee industry, for all it's innovation, has often and maybe unknowingly reduced coffee to a two-dimensional cartoon of steam and vector images.

Coffee is complex. It's inclusive to its users and exclusive in its highest levels of production. It offers enough power to keep mothers alive at 5am and fuels a $225 billion dollar industry in America.

This blog is short. It's not even real. But maybe we should all take a shot of espresso and realize that coffee, as all things in life, is a bit more complicated than we'd like to believe.